Our Story

The founder of Maserus, Luke Morton, set out to create a brand of watches that have style, purpose, and meaning. Not only are our watches stunning, classy, and impeccably serve the purpose of telling time, they also carry significant meaning. Maserus is taken from the Latin word “Erus,” which means “Master” or “Lord.” Moreover, it is a token to the Master of Time. It serves as a reminder of who controls time and the time that has been given to us.

We must recognize the value of time in our lives. Our time is limited, and we can only do so much. Given the brevity of our lives, why not make the most of it? Aspire to achieve our dreams with every effort. When the pressure and difficulty of life hit you head on keep trekking forward. Meet every opportunity with vigor and passion. Seek excellence and greatness. However, do not just live for yourself; serve others. Look to make a difference outside of your life.

Maserus is for those that recognize the value of their time and the impact they can make. Even if you do not consider yourself a person of faith, we hope that you take something of importance from our timepieces. Now, go and take control of the time you are given.

“There is a time for everything,
and a season for every activity under the heavens:

a time to be born and a time to die,
a time to plant and a time to uproot,
a time to kill and a time to heal,
a time to tear down and a time to build,
a time to weep and a time to laugh,
a time to mourn and a time to dance,
a time to scatter stones and a time to gather them,
a time to embrace and a time to refrain from embracing,
a time to search and a time to give up,
a time to keep and a time to throw away,
a time to tear and a time to mend,
a time to be silent and a time to speak,
a time to love and a time to hate,
a time for war and a time for peace.

– Ecclesiastes 3:1-8